“Surprise and Delight”
Overview
From celebrating classic favorites to sparking buzz around new hits, we built a community where every like, comment, and conversation felt like part of the bigger story.
Achievements
Grew CBS’s engagement metrics across multiple social platforms.
My role
For The Fans
Managing a diverse CBS audience meant knowing what each fanbase valued most, from reality TV drama to prestige streaming hits. I combined audience insights with sharp, on-brand copy and real-time interactions to foster conversations that felt personal and engaging. This strategy helped increase engagement, deepen fan loyalty, and create a more connected digital community.
Created at HSTL
