“You’re about to be obsessed”
Overview
To introduce audiences to the unforgettable characters of Dead Boy Detectives, Netflix commissioned us to create social media assets and posts that prepare to meet their new obsession.
Achievements
Increased engagement on key posts by 30% above average.
My role
You Could Never Pick A Fave
To connect with the show’s audience, I tapped into the eerie, offbeat charm of supernatural noir and the loyal fanbase of Neil Gaiman’s work. I crafted social content that balanced mystery, humor, and character-driven storytelling, ensuring every post felt like an extension of the show’s world. Fans responded with enthusiasm, engaging deeply with the teasers and amplifying anticipation ahead of the release.
Created at HSTL
