“Serial Fiction, Reimagined”
Overview
Pocket FM tasked me to bring serial audio fiction to American audiences with short-form content that would captivate and engage. I created original material and adapted existing stories to better connect with U.S. listeners, ensuring a seamless cultural fit.
Achievements
Added 50,000+ subscribers with the U.S. market's top-performing promo.
My role
Created at PocketFM
Serial audio fiction thrives on emotional investment, so I studied what made global audiences engage with these stories and adapted them for the U.S. market. I used my storytelling and localization skills to rewrite dialogue, pacing, and structure to better fit American listener expectations. With my direction PocketFM achieved higher engagement and retention, proving that well-adapted narratives can cross borders when done the right way.
Written and Directed by Zac Kostyrka
Written by Zac Kostyrka
This promo added over 50,000 new users to the app.
