“Bringing Yellowstone to a New Frontier”
Overview
As Yellowstone aired on CBS, I kept both new and longtime viewers engaged on @cbstv, corralling fans, fueling excitement, and making sure every Dutton-worthy moment hit just right.
Achievements
Helped grow CBS’s Instagram engagement during Yellowstone’s run.
My role
Branded To Perfection
Yellowstone fans are fiercely loyal, so I immersed myself in their conversations to understand what resonated most. Was it the Dutton family drama or cowboy grit? I created content that matched the show’s rugged, no-nonsense tone while fuelling engagement through interactive posts and real-time responses. The result was an active, growing community that kept the conversation alive between episodes.
Created at HSTL
