“#RespectTheSuit”
Overview
To help Underworld keep its killer streak alive with each new iteration, I had to take the perfect opportunity to highlight just how badass Selene, the franchise’s lead, truly is.
Achievements
Earned a Promax Award nomination.
My role
Created at Velocity / Comedy Central
Underworld fans love Selene for her deadly precision and effortless style, so I crafted a campaign that honored both. I positioned her as the ultimate action icon, highlighting her evolution across the franchise while celebrating her signature look. #RespectTheSuit. The campaign resonated with fans, sparking engagement and reinforcing Selene’s status as a genre-defining badass.
