“Dad Vs Step-Dad”
Overview
When Will Ferrell and Mark Wahlberg set out to promote their holiday release Daddy’s Home on Comedy Central, we couldn’t ignore that Joseph was the ultimate stepdad.
Achievements
Earned a Promax nomination.
My role
Created at Velocity / Comedy Central
Comedy Central’s audience loves irreverent, unexpected humor, so I leaned into that when crafting this campaign. I tied the tension between Mark Wahlberg’s dad and Will Ferrell’s stepdad in Daddy’s Home to a playful discussion of the Nativity story, featuring Joseph as the ultimate stepdad. The result was a hilarious, memorable holiday promo that drove strong engagement and became one of Comedy Central’s standout seasonal campaigns.
