Love, Simon

“Live Your Truth"

Overview

MTV wanted to inspire everyone to live their truth. We brought together LGBTQIA+ MTV talent and the stars of Love, Simon to encourage audiences to be brave, proud, and unapologetically embrace who they are and who they love.

Achievements

Helped create one of MTV’s most shared LGBTQIA+ campaigns of the year.

My role

  • Craft messaging that championed authenticity
  • Partner with LGBTQIA+ talent to amplify visibility
  • Create social content to spark conversations
  • Balance heartfelt and promotional storytelling

Created at Velocity / MTV

Young audiences crave representation and authenticity, so I focused on messaging that felt personal and celebratory rather than just promotional. I worked with LGBTQIA+ talent to create a campaign that encouraged people to embrace their truth, using supportive and inclusive language. The campaign resonated deeply, sparking meaningful conversations and reinforcing MTV’s commitment to representation.

Community Management

Dead Boy Detectives

Yellowstone

Daddy's home

Community Management

Amazing Stories

Breaking In

Love, SImon

#Respectthesuit

Dance academy

Sesame street

prod & creative

Sticky pictures

Readership growth

JArry

Living Popups

Production

Pocket FM

Toyota